How to Make Your Cover Letter Stand Out

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I work at Northeastern University’s Career Services office (rated #1 in the Princeton Review! Woohoo!). Right now, I hold a seat on a four-person committee tasked with hiring a new career counselor. While perusing the applicants’ cover letters, we noticed an important detail that made some candidates really shine. What did they do that the other candidates didn’t?

They talked about why they were passionate about our organization.

While writing a cover letter, you MUST follow this rule. Hiring committees and interviewers are looking to see if you care about their mission. Talking about your passion helps you stand out from the crowd. While applying for jobs, the last thing you want is a generic cover letter that sounds as though it could apply to any job at any other company.

So what makes you really want to apply to work for a certain company? Is it their dedication to helping serve underprivileged populations? Do they consistently strive for excellence with their product? Do they have a vibrant start-up culture that you think you can help build and grow? Say so! Sharing your passions paints a more colorful portrait of you as a living, breathing human being with hopes and dreams for the future. And who wouldn’t want to hire that kind of person?

Image courtesy of Flickr user CollegeDegrees360.
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